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Performance Market Overview All were stimulated by a powerful combination of factors leading to increasing demand for home ownership - a strong desire to own in preference to rent; an active investment market; high consumer confidence with low unemployment levels and historically low and stable interest rates. Structural changes also made a major contribution to the market, with lifestyle trends increasing the number of new households and the demand for housing. On the supply side, it is well documented that new house completions are only two thirds of their late 1980s peak and are not keeping pace with the growth in household formations. The result was strong demand and rising prices. Operations A significant amount of work has been undertaken to improve plotting and housing efficiency. This process is on-going with the need to continuously address changing markets and planning requirements. The implementation of PPG3 and the move to denser 'clustered' developments presents considerable challenges in design and layout. In addition we are seeing an increasing proportion of 'one-off' apartment schemes within our portfolio, each with its own specific designs. Significant shortages of skilled labour are continuing to impact on the business, and in particular are resulting in extended build times and increased production costs. We have devoted considerable resources to growing the Miller brand and improving our sales offering to customers both on site and remotely. Our highly innovative and customer-oriented web site has done much to enhance brand awareness, and has recently won 2 Awards in the Construction Marketing Awards and 1st place in the Cream Awards. We were also delighted to be runner-up in the Building Magazine Major Housebuilder of the Year Award. Customer Care continues to be a prime focus for the business. We utilise external research to undertake surveys of all of our customers which is invaluable in setting exacting benchmarks and for monitoring performance. During 2002 we also undertook some unique research inviting a sample of our customers to complete a daily diary sheet about their housebuying experience from reservation through to post occupation. This has provided a valuable insight into the emotions experienced by customers which in turn has identified areas where we can improve the customer experience. We are committed to providing the best possible customer service. Joint Ventures We are also increasingly using joint ventures to share risk in certain large city centre apartment schemes. This strategy has proved very successful, with an excellent example being the £50m development at Lancefield Quay in Glasgow where we are in joint venture with Cala. A significant percentage of the apartments have been sold off plan. Landbank Prospects |
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from left to right The Kelbourne Suite, Glasgow |
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